89: What Most Flower Farmers Get Wrong About Profitable Bouquet Pricing

Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, not gut feelings. She breaks down the real costs bouquet pricing must cover, including production, labor, overhead, and profit, and explains why separating emotion from math is essential if you want long term financial security on your flower farm.

This episode is all about giving flower farmers a clear framework and a simple starting action step to price bouquets for profit without burning out or racing to the bottom.

Mentioned Episodes:
Ep 34 - Navigating Cut Flower Pricing
Ep 35 - Navigating Cut Flower Pricing (pt 2)
EP 75 - Live Q&A: Pricing Stems, CSA Growth, and Simple Marketing
Ep 11 - Three Pricing Strategies to Boost Your Summer Revenue Now

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Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note