The Business of Kyle: When Do Brands Start Calling?

Kyle Sandilands has launched his subscription platform. The next question is obvious: when do the advertisers arrive?

Head of data and media at Spinach Advertising Ben Willee joins us to explore what agencies are really looking for, how valuable paying subscribers are compared to traditional radio audiences, and why first-party customer data has become the new currency of media.

From founding partners and live events to merchandise, brand-funded content and creator commerce, we look at the commercial opportunities—and the challenges—waiting for Kyle as he attempts to build Australia's biggest direct-to-consumer media business.

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