I had a very open and passionate conversation with Tom Bilyeu today. He is the Co-founder and President of Quest Nutrition, a company that endeavors to transform the entire food industry by creating foods that taste as good as they are good for you. In 2014, it was named the #2 fastest-growing private company in America by Inc.com. Tom also hosts the weekly thought leadership talk show Inside Quest.
Surprisingly, Tom says that he was not a born entrepreneur – he was actually inspired by The Matrix to challenge his construct of reality and change his mindset. “The Matrix really gave me the framework with which to begin thinking about my life … I think that our mindset is the real-world equivalent of The Matrix.” To get out of the matrix, you have to change the way you think. “You have to stop allowing yourself to believe things about yourself, even if they’re true, that don’t move you forward.”
Changing your mindset is a battle. For Tom, the process of becoming an entrepreneur was really the process of controlling his mindset and realizing it is possible to take control of destiny – not only realizing he didn’t have to be an employee, but also realizing that financial independence was achievable. “Your mind is everything, and the narrative that you tell yourself about yourself is the most important thing in your life. If you don’t take time to construct and repeat a narrative that is empowering, you are doing yourself a disservice.”
Tom’s Morpheus(es), or mentors, are the authors of books. He has a deep sense of gratitude for people who take the time to put their wisdom down in a book so that others can learn easy what they learned hard. “It’s a great tradition to write down that knowledge so that it can be passed on.”
On Tom’s site, it says that companies only have a chance at greatness when driven by a mission. He also says that the mission of Quest was born out of misery. When Tom first started working with his current partners, they were working to get rich. After a lot of success, Tom was miserable. He left to embark on a life of purpose and lasting fulfillment. However, his partners agreed, and fought to keep Tom on board. They came up with a new mantra:
Work on something that brings value to people Believe in what they’re working towards Work towards something they want to fight for, even if they’re fallingThe mission of Quest Nutrition is simple, but big: to put an end to metabolic disease. That’s what makes Quest more than just a food company. It’s a company that won’t stop innovating until global nutrition has been freed from the stranglehold of junk food. This is not a knock on money, but saying that money can come in the service of providing value to others and in service of a greater mission. “It’s about becoming something, rather than having something.”
When you’re solving a real problem, people are going to pay for that value, and what you’re doing is going to matter. Our world is so interconnected that companies can be punished for either having a mission or not having a mission, and your community cares about what you’re trying to do. “All of a sudden you live in this world where people can learn the truth of why your company exists, beyond your products.”
Tom demonstrates that Quest Nutrition makes decisions based on their mission and community, and people think they’re out of their mind for making some of those decisions. Recently, they switched to a different fiber source that costs a lot more than their pervious source, without changing the cost of their product. It nearly cut their profitability in half....
Ep. 195 - Necessary Endings and New Beginnings
Ep. 194 - How to Have More Fun & Be More Productive - with Mike Rucker, Ph.D
Ep. 193 - Helping Others Grow - with Tim Croll
Ep. 192 - Sound Impact: How Music Changes, Heals, & Unites - with Rebecca Jackson (Replay)
Ep. 191 - In Pursuit of Wholeness - with Evan Herrman
Ep. 190 - Find Your Worth
Ep. 189 - When Corporate Life Ain’t For You - with Hamilton Chan
Ep. 188 - Living Life Curious, Fulfilled, & with Purpose – with Marie Forleo (Replay)
Ep. 187 - Employee Engagement and Appreciation at Work - with Dr. Paul White
Ep. 186 - depression2extinction: Stepping Into the Good Possibilities of Your Day - with Luke Frazier
Ep. 185 - Bet On Talent - with Dee Ann Turner
Ep. 184 - It’s All People - with Gustavo Fernández
Ep. 183 - It’s Never Just Business - with Taylor Sledge
Ep. 182 - Running Toward the Flames - with Heather Adams
Ep. 181 - You Can’t Grow Without Failure - with Remi Adeleke
Ep. 180 - Do What You Love - with Vicky Oliver
Ep. 179 - Sucking The Marrow Out Of Life - with Alexis Meschi
Ep. 178 - Speaking Out To Save Lives - with Colin Morgan
Ep. 177 - Grab the Gold Ring - with Eddie Osterland
Ep. 176 - Radical Honesty: The First Step - with Tommy Baker
Create your
podcast in
minutes
It is Free
The Meaningful Life with Andrew G. Marshall
Heal, Survive & Thrive!
A Voice In The Darkness
BPLUS بیپلاس پادکست فارسی خلاصه کتاب
The Jordan Harbinger Show