[Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

In this episode of Counsel Cast Chambers, branding strategist Johanna White shares insights on how law firms can distinguish themselves from the competition and attract high-value clients through effective branding.

She outlines a three-step process to transform a firm's brand from commodity to premium: know your value, show your value, and add more value. Emphasizing the importance of clarity, consistency, and continuous evolution, she explains how establishing a strong brand foundation can instill confidence and build trust, ultimately leading to clients willing to pay more for premium services and exceptional experiences.

Johanna gives listeners actionable tips on:

• 00:00 Introduction to Branding for Law Firms
• 00:51 Three Steps to Building a Standout Brand
• 01:03 Knowing Your Value: The Foundation of Branding
• 02:21 Clarifying Your Message for Premium Clients
• 03:01 Evolving Your Brand Over Time
• 04:05 Building Trust Through Your Brand

Connect with Johanna here:

• https://www.instagram.com/designbyjostudio/
• https://www.linkedin.com/in/johanna-white-designbyjo/
• https://www.facebook.com/Designbyjostudio
• https://www.designbyjostudio.com/

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com