87_NYC’s Flamer is a Lesson on How To Create An Authentic Cannabis Brand

Activism, cannabis, and the queer culture are at the heart of NYC's Flamer pre-roll brand. Co-founders Wyatt, Matias, and Khalil met through NYC's gay community and discovered they shared a passion for activism during their involvement with the Black Lives Matter movement during COVID-19.

Flamer is a brand built out of authenticity and influenced by the trio's experience in the NYC queer community. When marketers talk about the benefits of branding from authenticity, this is what they mean.

https://www.heyflamer.com/

The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.

Get in touch with pam@InnovatingCannabisPodcast.com.

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