CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year

Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today.

Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves.

What we cover:

• The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea.

• The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy.

• Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas.

• The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands.

Learn more about your ad choices. Visit megaphone.fm/adchoices