In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter.
We discuss:
- [0:51] Where the inspiration to create Poopocalypse came from.
- [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.
- [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.
- [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.
- [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.
- [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.
- [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.
- [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.
- [30:36] The communication with the client dynamic, from the first approach to the end product.
- [32:33] The news for the Poopocalypse game.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse
Website: https://www.poopocalypse.com/
Facebook: https://www.facebook.com/pg/ThePooGame/posts/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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