#79 The role of sales in how buyers make decisions with Darcy Smyth

On this episode of Stories Behind the Grind, you'll hear from Darcy Smyth, co-director of Why Bravo and the Sales Game. Learn how Sales has changed over the last 30 years, how your buyers make decisions and what role "Play" has in Business.

 

Topics

How Darcy got into psychology

What prompted Darcy to combine psychology and sales

Using selling to solve someone elses problem

Sales as a service

How the world of sales has evolved over the last 5 years

Adapting to the ability to sell socially

How social media changed the way we market and sell

The shift in businesses brought about by COVID-19

Taking the sales game from an in-person event to a virtual environment

The Role of play in business

Key factors that influence how buyers make their decisions

How business can best position themselves in the digital environment

Darcy's definition of the grind

 

Links:

The Sales Game - https://www.sales.game/