S1E6: Music Streaming’s Clash for Teen Market Share

In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.