59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.

BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.

BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.

The girls discuss:

♡ Why social media beats cold calling for building authentic client relationships

♡ How to create a cohesive brand without overthinking it

♡ The difference between luxury branding and being relatable (and why you need both)

♡ BryAnn's content batching strategy with UGC-style shoots

♡ How to share your personal life without oversharing

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Where to find BryAnn:

♡ Follow her on Instagram @bryannbuhlrealtor

♡ Join her newsletter

♡ Check out her Substack

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Instagram: @mollykiddstudio

This episode was edited by Adrienne Cruz.