The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

As you listen along, here are some helpful links:

Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.