Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026

2026-06-20

Download

This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattresses.We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

This week, we look at the level of advertising creativity north of the border.

We’ll talk about a campaign that used real “sleep talking” to sell mattresses.

We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.

And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.

Comments (3)