In this episode, host Nalin talks to Jay Cormier about marketing for MIND MGMT that raised CA$ 191,611 on Kickstarter.
We discuss:
- [2:20] Marketing is everything so start early
- [5:55] Starting a YouTube channel to talk about how to start a board game company
- [10:03] Using Gleam contests to generate people for an email list
- [14:32] Reaching out for reviews are so important and 100% worth it
- [16:13] There’s approximately a 7-month timeline for the entire review process
- [26:41] Getting creative with hidden clues on the Kickstarter page to keep backers engaged throughout the campaign
- [31:02] The importance of staying on brand when doing anything related to the board game launch
- [33:49] Be sure to keep your comments section going by asking questions to backers
- [38:39] Continue to be involved in comments, even it’s just to say thank you.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Jay to new board game creators:
Everything you do is marketing. How you respond to backers is helping create your brand - that's marketing. Making a nice looking sample to demo at cons - that's marketing. Using the theme of your game when you demo the game, and throughout your campaign - that's marketing. Running contests, writing blog entries, making videos to increase your mailing list - that's marketing. Determining where your stretch levels are set and how you're going to roll them out - that's marketing. Everything you do and say is helping (or hurting) your brand, and when you're a newer publisher, all you have is you and your brand. Think about every aspect of what you're doing and how it will be perceived by potential customers.
MIND MGMT Kickstarter campaign: https://www.kickstarter.com/projects/mindmgmt/mind-mgmt-the-psychic-espionage-game
Website: https://offthepagegames.com/
Facebook: https://www.facebook.com/pg/mindMGMTcomic
Facebook: https://offthepagegames.com/
Twitter: https://twitter.com/offthepagegames?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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