282. 5 Reasons Your Outbound Leads Aren’t Becoming Clients (And How to Fix Each One)

You met them at an event. Or through a LinkedIn message. Or an intro you asked for.

However you found them, you thought the conversation you had was good. They showed real interest and said to follow up.

So you did.

And then nothing.

If you're like most independent consultants, you've got a stack of these. People you went out and found, who seemed genuinely interested, and then went silent.

You did the work to create the lead.

You had the conversation.

And it still died on the vine.

They ghost you.

They say they'll circle back, and don't.

They're genuinely interested on Tuesday and unreachable on Wednesday.

Here's the thing. It's not random. And it's not you being bad at sales.

There are five specific reasons outbound leads stall out before they become clients. Most consultants are tripping over three or four of them at once and don't even know it.

In Episode 282, Melisa Liberman walks you through all fiveY, and gives you the root cause and concrete fix for each one. 

You'll spot the ones costing you clients right now.

You'll hear the mindset shift sitting underneath all five.

And you'll know exactly what to do differently in your next outbound conversation.

If you're generating conversations and watching them stall or go nowhere, this is the episode that tells you why, and what to do about it.

Timestamps for Key Moments:

[00:00] Why outbound leads are different and why this episode matters

[00:03] Agenda overview

[00:04] Companion resource: free live training at icworkshop.info

[00:06] Why the source of the lead changes your entire business development process

[00:09] Overview of the five reasons and what they have in common

[00:33] The mindset underneath all five reasons

[00:36] Put this episode into action

Resources Mentioned:

Free live training: How to Always Have Your Next Consulting Client Lined Up Without the Constant Pressure. Register at www.ICworkshop.info

Full Show Notes: https://shownotes.melisaliberman.com/episode-282

Want More?

• Get Melisa's Book: https://www.melisaliberman.com/book
• Visit Melisa's Website: https://www.melisaliberman.com/
• Follow on LinkedIn: https://www.linkedin.com/in/melisa-liberman

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.