'Post-Milk Generation’ and Other Things Big Dairy Doesn’t Want You to Say: The Oatly Case
The Disclosure Podcast

’Post-Milk Generation’ and Other Things Big Dairy Doesn’t Want You to Say: The Oatly Case

2026-03-19
In this episode of The Disclosure Podcast, I break down the UK Supreme Court ruling that prevents Oatly from using the slogan “post-milk generation” on its packaging, and explore why this case is nothing to do with consumer confusion and everything to do with protecting the dairy industry. I discuss the inconsistencies and absurdities in current labelling laws, what this reveals about industry influence and lobbying, and why situations like this should encourage us to question broader claims made about dairy, from hea...
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