Ep13: How this Pharma Company Engaged Remote Teams with Podcasts

2026-01-22

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How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career. In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠⁠

Chapters

00:00 - Intro

04:57 - Authentic Leadership Connections

06:35 - Early Marketing to Modern Podcasting

12:46 - Inspiring Stories Building Connections

14:07 - Internal Podcast Drives Sales Connection

17:53 - Private Podcasting for Pharmaceuticals

21:56 - Use Cases for Podcasts

23:45 - Kristen Shares Podcast Insights

Resources Mentioned