The Crayon Case: How Social Media Star Supa Cent Built a $50 Million Cosmetics Brand

In 2017, Raynell Steward, more commonly known by her social handle Supa Cent, launched The Crayon Case, a cosmetic kit for amateur makeup artists featuring bright, playful colors.

In the ensuing 5 years, The Crayon Case would explode into a $50 million business, thanks to confluence of their innovative marketing approach, their vocal and hilarious founder, and a rock solid team of crafty individuals with unique professional experience—including time with the illustrious New Orleans record label, No Limit. But as with any company that enjoys rapid growth, mistakes were made, lessons were learned, and the Crayon Case would be forced to navigate uncharted waters.

On this week's episode of All Angles, we talked to founder Supa Cent, business manager Russell Baker, and marketing director Iona Norris, to hear how together they built one of hottest makeup brands on the market.
 

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