Making UX Work with Joe Natoli
Technology
My guest today is Lisa Baskett; she is a veteran digital designer with over 17 years of crafting experiences for a wide variety of clients — from one person business ventures to big brand enterprise organizations.
Currently, she specializes in the less visible side of UX design — research and strategy. Lisa's personal mantra is that "good design must first be functional and useful, regardless of the aesthetic."
She describes herself as empathic, impatient, pedantic, dedicated and curious, but there are a few adjectives I'd like to add to that list: namely, brave, tenacious and strong.
As a woman of color in the world of tech, Lisa has had to overcome more than her share of racism, sexism and harassment — all of which she has transcended with an incredible measure of quiet grace, moving herself and her career ever forward.
It's my distinct honor to share this conversation with Lisa Baskett — on Making UX work.
Twitter:
@intrepidleelooLinkedIn:
lisabaskett/Websites:
http://lisangela.comhttp://revunit.com
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Episode 18, Will Sykora: Do things that scare you!
Episode 17, Nick Finck: removing fear, reaching out and remaining hungry
Episode 16, Rich Harrison: don't "push back" — pull forward.
Episode 15, Helen Arvanitopoulos: PREACH!!!
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Episode 13, Hida Behzadi: It's the thinking, not the making
Episode 12, Rajeev Subramanian: Not Knowing is OK
Episode 11, Jason Ogle: Your Mess is Your MESSAGE!
Episode 10, Kristin Currier Ludlow: YES WE CAN!
Episode 09, Peter Kaizer :: Designing with the head, the heart and the hands
Episode 08, Mary Shaw :: UX Troubadour
Episode 07, Anne Dougherty :: Behind all great UX is equally great content
Episode 06, Jason Bowden :: Faith, Hope and UX
Episode 05, Doug Collins :: "There is no Plan B."
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Episode 02, Leon Strydom :: Job searches, design obsessions and a dog named Process.
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