Episode 299 - Grace Choi and Emily Kammeyer Sumner - Superpowers, Side Hustles and the Business of Influence

Episode 299 of Where Brains Meet Beauty™ brings together two very different kinds of “technicians” who both turned specialized skills into flexible, creative lives. AR and AI developer, content creator and Cannes Lion winner Grace Choi sits beside fashion industry veteran, technical design consultant and creator Emily Kammeyer Sumner for a conversation that moves from X-Men superpowers to tax codes for dogs, and somehow makes it all make sense.

Grace shares how a makeup printer startup led her into AR filters, where she now builds the viral effects that other creators and brands rely on. She pulls back the curtain on being an “influencer’s influencer,” why a single well made filter can unlock hundreds of thousands of videos for a brand, and what it really means to bet on yourself without a safety net. She also teases her next chapter, shifting from building inside platforms like TikTok to building a platform of her own.

Emily traces her path from sewing in a neighbor’s pattern room to becoming a technical design leader in fashion, then walking away to build a life as a full time beauty and fashion creator and consultant. She talks about fit as a true loyalty driver, her work in size inclusive design, and the moment a routine doctor visit made her realize she was secretly working two full time jobs. She opens up about IVF, why she chose to let her community be part of that journey, how she navigates putting her son in content, and even how her dog Roxy is becoming an “entrepreneur” in the creator economy.

Together, Grace and Emily dig into the realities behind the grid: setting revenue goals, choosing the right manager, saying no to work that does not fit, and resisting the constant pull to turn every beautiful moment into content. From flexible schedules to burnout warning signs, from villa baby moons to late night laptop hours, this episode is a masterclass in building a career that is ambitious, sustainable and still deeply human.