#327 – Ian Roberts: The Fan Data Playbook for Modern Artists

Ian Roberts is the co-founder & CEO of Hive.co, a leading fan-engagement and marketing automation platform built for event promoters and musicians. Since launching Hive in 2014, Ian has helped transform the way artists and promoters use data—powering over $500M in ticket sales through smarter email, SMS, and presale campaigns. With a background in product, growth, and digital strategy, he’s dedicated to helping creators build sustainable careers by turning ticket buyers into long-term fans through data-driven insights and marketing tools.

In this episode, Ian reveals how artists can turn fan data into revenue, loyalty, and repeat ticket sales in a rapidly evolving music landscape.

Key Takeaways

• How artists can use email, SMS, and fan data to drive engagement and build dependable revenue streams.
• Practical contest, merch, and presale strategies that deepen loyalty and turn casual listeners into superfans.
• How AI and automation will reshape the future of music marketing, making it easier to grow and monetize a fan base.

---

→ Learn more about Ian and Hive at Hive.co.

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast