How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands.

Mike Provance, the CEO of 3×3, works to change that. 3×3 is a marketing technology company dedicated to helping independent liquor retailers engage with and market to consumers. He joins Melissa Gonzalez to discuss how 3×3 leverages data to develop hyper-targeted, hyper-local marketing strategies for these independent retailers.