You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 at the time, and we didn't even have a website.If you've been spinning your wheels trying to grow your Instagram following because you think that's what's gonna get you clients, this is about to set you free from the content hamster wheel....
You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 at the time, and we didn't even have a website.
If you've been spinning your wheels trying to grow your Instagram following because you think that's what's gonna get you clients, this is about to set you free from the content hamster wheel. Here's the truth that the online business world doesn't want you to hear: You don't need a huge audience to build a thriving business. You need the right relationships with the right people.
- Why a Small Audience Is Not a Revenue Problem: Breaking the myth that you need thousands of followers to build a multiple six-figure service business.
- Authority vs. Influence for Service Providers: Understanding why results, positioning, and frameworks matter more than audience size.
- Why Referral-Based Marketing Outperforms Cold Outreach: Exploring how warm introductions and trust transfer convert significantly higher than cold traffic.
- The Strategic Visibility Framework (One Platform, One Strategy, One Long-Form Channel): Focusing on depth and relationship-building instead of chasing every algorithm.
- Becoming Known for One Specific Transformation: Positioning yourself as the go-to expert for one clear outcome to become memorable, referable, and premium.
Find the full post at: https://brandimowles.com/274
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Additional Resources:
Want help making the shift?
- From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop.
Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading). - If you're just starting out and need help building the foundation of your service business, head over to conversionsforclients.com for resources designed for early-stage service providers.
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