In this episode, host Nalin talks to Ando Wilde about marketing for Houston, We Have A Dolphin , that raised €25,106 on Kickstarter.
We discuss:
- [1:46] What Houston, We Have A Dolphin is about and how it integrates an digital component.
- [3:18] Using organic social media engagement and reaching to the last campaign’s backers as a pre-launch marketing strategy.
- [6:56] Creating an engaging newsletter and a circle-like kind of promotion with other channels for people to sign up for the newsletter.
- [11:19] The struggle to tweak and upgrade the type of content for Instagram so it would convert better, as the other channels.
- [16.17] The decision of not making an early bird offer.
- [21:01] Having a tight relationship with the audience gave the opportunity to create other incentives for backers like signatures on the product.
- [24:24] Using planified (dates and products) stretch goals and dynamics to battle the mid-campaign slowness.
- [36:53] The importance of day 1 on the campaign for overall success, and to have prototypes and every project part as ready as possible before launching.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Ando to new board game creators:
"Bring your audience! Kickstarter will multiply your efforts, but if you don't make people ready to back you once you go live, every marketing action and all the Kickstarter algorithms won't help you much either. So find true fans, make people subscribe to your newsletter and get people to follow you with the built-in prelaunch page!"
Kickstarter campaign: https://www.kickstarter.com/projects/hybrgames/houston-we-have-a-dolphin-0
Website: http://hybr.co/en/home/
Facebook: https://www.facebook.com/hybrgames
Instagram https://www.instagram.com/hybrgames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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