255: 6 Emails to Send Before Your Subscription Box Launch

You’ve built your audience. You’re showing up consistently, posting on social media, going live, running giveaways, and doing all the things to get more eyes on your business.

Your waitlist is growing.

It feels like it’s time to launch, right?

Not so fast.

Rushing straight from building a waitlist to launching your subscription box is one of the biggest mistakes I see new subscription box owners make.

The Missing Step in Your Subscription Box Marketing Plan

Inside Launch Your Box, I teach a 5-step subscription box marketing plan:

1. Audience building

2. Waitlist growth

3. Pre-launch

4. Launch

5. Retention

Most subscription box owners understand the importance of building an audience and growing a waitlist. And they’re definitely focused on launching.

But that third step? Pre-launch?

It gets skipped far too often.

Your pre-launch period is when you turn the people who joined your waitlist into an engaged, excited audience ready to buy when you open the doors.

Before someone subscribes, they need to believe two things:

1. You are the right person to help them. People buy from people they know and trust. They need to know your story, understand why you created your subscription box, and feel connected to the person behind the business.

2. Your subscription box solves a problem they actually have. People don’t buy products. They buy solutions.

A hobby box might solve the problem of not knowing what supplies to buy or where to find inspiration. A self-care box gives someone permission to slow down. A pet subscription box makes it easy to spoil a much-loved pet.

Get clear on the problem your box solves before you start writing your pre-launch emails.

Then, over the two to three weeks leading up to your launch, send these six emails.

What Happens After?

Get these six emails written and scheduled, and you’ll walk into launch day with a warm, ready-to-buy audience instead of a cold list.

But your email marketing doesn’t stop when you launch. It simply shifts.

Once you have subscribers, your goal changes from convincing people to buy to keeping the people you already have excited, engaged, and looking forward to their next box.

That’s why I created a free swipe file with 5 emails you can send to your subscribers every single month.

You’ll get email templates for:

• Monthly unboxings

• Subscriber shares

• Five ways to use your box

• Box sneak peeks

• Behind-the-scenes content

Click HERE and enter your email address to have the swipe files sent straight to your inbox.

Join me for this episode as I walk you through the six emails to send before your subscription box launch, what each email needs to accomplish, and how they work together to build trust, create excitement, and get your audience ready to buy.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!