S8 E2: Why Long-Form Content Is Essential For Your Business

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In a world of endless scrolling, trending sounds, and “post 3 times a day” pressure, it’s easy to feel like you’re losing the content game before you’ve even started.

In this episode, Issy and Chris sit down to talk about the power of long-form content — and why podcasting is still one of the smartest ways to build trust, authority, and a content engine that doesn’t burn you out.

We cover:

• Why short-form content feels overwhelming (and why it’s not the whole strategy)
• How long-form builds deeper connection and faster trust with the right people
• Podcasting as your “source content” for weeks of posts, emails, clips, and ideas
• What to focus on if you want consistency without living on social media
• The long game: how long-form supports sales, referrals, and reputation over time

If you’re tired of chasing volume and want a calmer, more sustainable way to show up — this episode will give you a fresh framework.