Episode 841 | One-time Payments, Growing a Step 2 Business, Positioning, and More Listener Questions (Rob Solo)

2026-07-14

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Should you keep pouring time into a business that will probably never be huge? In this episode, Rob Walling answers listener questions about whether to keep growing a "step two" B2C business despite platform risk, when one-time payments make sense versus subscriptions, and how to price and position a Shopify app that needs custom implementation work. Want to get your question answered? Drop it here. Episode Sponsor: What if you could go from idea to your first real user in 30...

Should you keep pouring time into a business that will probably never be huge?

In this episode, Rob Walling answers listener questions about whether to keep growing a "step two" B2C business despite platform risk, when one-time payments make sense versus subscriptions, and how to price and position a Shopify app that needs custom implementation work.

Want to get your question answered? Drop it here.

Episode Sponsor:

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Topics we cover:

(2:06) – Growing a "step two" business
(5:11) – Momentum vs. market size
(9:16) – One-time payments vs. subscriptions
(15:11) – Why recurring revenue teaches faster
(18:22) – Mixing one-time and subscription pricing
(20:28) – Pricing a custom Shopify app
(22:31) – Building a $49 vs. $249 tier
(24:47) – Protecting margin on custom work

Links from the show:

TinySeed SaaS Institute
Rob's Weekly Newsletter
Youform
The SaaS Playbook
SaaS Launchpad
SignWell

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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