A Story 30 Years in the Making
Wizard of Ads Monday Morning Memo

A Story 30 Years in the Making

2025-12-22
The best short stories leave out important information but evoke it in such a way as to cause a kind of explosion of associative connections.*These are my secret rules for making that happen:Lead your listener toward a conclusion and then let them arrive at it on their own. If you state a conclusion and then try to support it with evidence, you are robbing your listener of the joy of discovery.Give your listener the new, the surprising, and the different.If...
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