88: Are Flower Trucks Actually Worth It? (The Honest Answer with Wild Iris Flower Co.)

In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that feel both efficient and joyful, especially farmers markets, CSAs, and hands-on workshops. You'll hear practical insight on simplifying crop choices, tightening bouquet recipes, and using systems to save real hours every week.

If you are balancing family life, limited work hours, and the desire to grow without burning out, this episode will help you think clearly about what is worth keeping, what is worth changing, and how small process upgrades can have a big impact.

Follow Christine Online:
Check out her website: www.wildirisflowerfarm.com
Follow her on Instagram: @wildirisflowertruck

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Get free flower business resources: www.trademarkfarmer.com/note