Is J. Cole still eligible for “greatest rapper” status after bowing out of the Kendrick Lamar beef, or does hip hop demand competition?
India and LA-born artist Jerrelle unpack why rap was built on confrontation, why women are carrying today’s beef culture, and how streaming, industry plants, and virality changed the rules of success. A real conversation about artistry, ego, power, and what hip hop actually stands for.
Topics: hip hop culture • rap beef • J. Cole • Kendrick Lamar • industry plants • streaming era • artists & relationships
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Guest → Jerrelle | @callmejerrelle