Does Video-Game Marketing Really Work? [Mailbag]

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.

One More Thing:

Kirk: Mixtape

Maddy: Knotwords

Jason: Planet Money

LINKS:

Kirk’s essay about Mixtape, and the YouTube video version

https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/

Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess

Marketing 

The Roottrees Are Dead

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