143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman

I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever.

We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community.

Resources & Links:

• Episode 136. Girl Talk: Lessons from Leading 36,000 Volunteers with Melinda Underhill
• Lonesome Dove: A Novel by Larry McMurtry
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Connect with Chris:

• Follow on Instagram @rodeohouston
• Visit the Houston Livestock Show and Rodeo

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
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• Check out the Of The West website

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