EP 260: Fire Yourself to Grow Faster w/ Jake Tlapek aka “The Wizard”

2025-08-25

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This week, we’re joined by Jake “The Wizard” Tlapek, CGO of Finch and no-fluff marketing strategist helping entrepreneurs turn confusion into clarity and clarity into growth.In this high-impact conversation, Jake breaks down:Why 99% of businesses are ignoring the biggest free marketing opportunityThe "One Strategy, One Offer, One Channel, One Year" frameworkHow to fire yourself from day-to-day tasks and scale with focusThe most common misstep even great founders makeWhen (and why) to work ...

This week, we’re joined by Jake “The Wizard” Tlapek, CGO of Finch and no-fluff marketing strategist helping entrepreneurs turn confusion into clarity and clarity into growth.

In this high-impact conversation, Jake breaks down:

Why 99% of businesses are ignoring the biggest free marketing opportunity
The "One Strategy, One Offer, One Channel, One Year" framework
How to fire yourself from day-to-day tasks and scale with focus
The most common misstep even great founders make
When (and why) to work with an agency vs. building in-house

Whether you're stuck in the weeds or scaling fast, Jake shares how to build systems that rank, convert, and grow without guessing your way through marketing.

🔥 Bonus: Hear how Jake mapped a 100-person org chart when his agency had just 2 people and used it to break through growth walls on the way to 50+ employees.

🧠 Key Takeaway: You don’t need more ideas. You need to simplify, stay consistent, and build with purpose.

📲 Follow Jake the Wizard:

Website: thewizard.marketing

Agency: finch.com

TikTok & IG: @thewizardmarketing

X (Twitter): @JakeTtheWizard

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