Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours!
The Attention Shift

Joe Darkins | Burnley F.C’s First CTO, Modernising Football Tech & Connecting Fan Behaviours!

2026-01-14
How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords,...
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