Micropod 5| How do I implement price increases?

Increasing the prices within your business is essential over time as your business grows. Not only are they a reflection of the quality of your services and your business, but necessary for the survival of them and our livelihoods. However, there are many things to consider when going about this that make the process difficult.

Ensuring that the prices are still reasonable and a fair reflection of your work, retaining a good percentage of your client base afterwards, and dealing with both the guilt and the imposter syndrome that can sometimes follow is off-putting for many.

This question is one that Ash gets a lot when talking to clients, so here's his advice to you when implementing price increases.