Let’s talk about failing your goals.
Because if I’m being honest, I’ve fallen short on almost every goal I’ve ever set.
And for a long time, I let that mean something about me. That I was undisciplined. That I couldn’t finish what I started. That no matter how hard I tried, it was never good enough—so why even try?
But here’s what I’ve learned: the problem was never the goals.
It was the story I attached to them.
In today’s episode, we want to reframe how we think about goals—especially if you’re looking back at this year feeling disappointed, behind, or tempted to say, ‘Why bother?’
Goals are meant to give you direction, but not define your worth…
When you shift your focus from outcomes to effort and the actions you can control, you enjoy the process and actually get results that last.
If you’ve ever let missing a goal give you permission to quit—or stop dreaming altogether—this one’s for you.
If you’re a coach, gym owner, or someone trying to build strength that carries into the real world—this one is for you.
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