Adapting Podcasting and SEO in the Age of AI With John Corcoran

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs.

Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

In this episode…

The world of podcasting and digital marketing is changing fast as generative AI and shifting SEO rules redefine how audiences find and consume content. With so much uncertainty, how can businesses ensure their podcasts remain visible, relevant, and powerful tools for authority building?

According to John Corcoran, a seasoned podcaster and business strategist, the fundamentals of SEO and relationship-driven marketing remain more important than ever. He emphasizes that while AI and search engines may evolve, building credibility, cleaning up websites, and delivering valuable content are timeless strategies for growth. John highlights how tools like Ahrefs can uncover hidden technical issues and how reading the right resources can sharpen SEO strategy.

Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, to discuss adapting podcasting and SEO in the age of AI. They explore how generative AI impacts podcast growth, why tools like Ahrefs are essential for visibility, and the SEO books every marketer should read. John also shares how podcasting helps professionals in even the smallest markets attract clients and build authority.