What if promoting people on merit is the easiest way to get more women into boardrooms?
In this episode of Women Disrupting Tech, I’m joined by Tiffany Aude and Yoana Leushin, founders of Impowr, a coaching platform for ambitious women in male-dominated industries. We unpack why women leave tech before reaching leadership, how promotion decisions are shaped by perception rather than performance, and what founders and leaders can change to build workplaces where women can actually thrive.
We talk about objective hiring, incentives that motivate diverse teams, the role of mindset and self-advocacy, and why allyship is not theory but action taken at the right moment. This conversation is for founders, leaders, women in tech, and allies who want to move beyond good intentions and design better systems.
Chapters
00:03:08 Personal Journeys and Career Paths
00:08:15 The Impact of Gender Dynamics in the Workplace
00:12:43 The Dynamics of Competition in Corporate Environments
00:20:24 The Promotion Paradox
00:26:56 Legislative Changes and Their Impact on Gender Equality
00:29:01 The Business Case for Gender Equality
00:37:17 The Impact of Job Descriptions on Diversity
00:39:24 Creating Inclusive Interview Structures
00:41:33 Building a Supportive Workplace Culture
00:43:35 Strategies for Empowering Women in Tech
00:50:07 Creating Inclusive Work Environments
00:51:54 Overcoming Self-Doubt and Building Confidence
00:55:09 Tools for Enhancing Self-Worth and Negotiation Skills
01:02:00 The Role of Male Leaders in Supporting Women
01:09:19 The Future of Gender Equality in the Workplace
Connect with Tiffany, Yoana, and Impowr
Tiffany Aude on LinkedIn
https://www.linkedin.com/in/tiffany-aude-05a251158/
Yoana Leushin on LinkedIn
https://www.linkedin.com/in/yoana-leusin/
Impowr website
https://www.impowr.co
Impowr on LinkedIn
https://www.linkedin.com/company/impowr8
Impowr on Instagram
https://www.instagram.com/impowr.co/
Read the Blog on Substack
In-depth reflections, key takeaways, and behind-the-scenes insights from this episode are available on Substack:
https://womendisruptingtech.substack.com/