Connecting research impact to business outcomes with Devin Harold | Ex-Capital One

Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business outcomes, how to effectively track and communicate the value of research, and why the future of the industry lies in driving customer-centricity across the entire business.

Discover practical frameworks for prioritizing and presenting research, such as the “two-by-two prioritization” and "what, so what, now what" frameworks. Learn how to involve cross-functional teams and tailor communications to stakeholders to enhance the visibility and influence of your work, and transform UX research into a strategic asset for the business.

About Devin:

Devin Harold is a Design Research Leader with over twelve years of experience in the UX space, starting his career journey first as an interaction designer before shifting into research. He recently worked as Director - Head of Design Research for Financial Services at Capital One, where he led the talented team and research practice to drive business decisions within the $1.4 trillion auto lending industry. Outside of work, Devin is a hobby egyptologist and photographer, and loves to travel the world with his husband, Montgomery.

Connect with Devin:

You can connect with Devin on LinkedIn, or check out his personal site.

Resources:

• Leading Through Change: Embracing the Evolving Role of User Research by Maze
• Marketers Turn To Metrics to Measure the Impact of Their Initiatives
• The research “impact” problem by Josh LaMar
• A framework to measure UX research impact by Maze
• Usability Engineering by Jakob Nielsen
• Designing for the Digital Age by Kim Goodwin and Alan Cooper
• A Beautiful Constraint by Adam Morgan
• Disco Conf 2024, the global research and discovery conference by Maze

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• LinkedIn: https://www.linkedin.com/company/mazedesign

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See you next time!