The Splendid Journey of Pamela and Lauren Broadus: Crafting Unforgettable Events

In this episode of the Renegade Ventures podcast, the hosts discuss the shift from hands-on operator to leader and coach—highlighting the importance of clear “don’t do” goals.

They’re joined by Lauren and Pamela of Splendid Events, a mother–daughter event planning team who share how they built their business over 16 years and successfully pivoted during COVID to virtual events through studio partnerships and digital event strategist certification. Pamela’s corporate background in healthcare insurance and project management shaped their operational systems, while Lauren brings strengths in tech, registration platforms, and event execution. Together, they divide responsibilities across strategy, client management, and on-site operations.

They explore what it takes to run large-scale events—detailed systems, trusted vendors, adaptability, and calm problem-solving—along with the realities of family business, industry shifts like AI-assisted tools, and their move toward corporate and nonprofit clients. They also discuss certifications (WEBC/WBE), challenges including racial bias and vendor risk, and why they avoid bringing services in-house to stay flexible.

Looking ahead to strong demand through 2026, they share plans to expand into speaking and education, including their upcoming anthology chapter in She Knows Best (January 2026). The episode closes with insights on how hiring an event planner can elevate both the experience and the bottom line.