What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)

This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, Florida.

They unpacked everything they took away from the event: the conversations that stuck, the moments that shifted how they think about Passetto, and the stuff that made them want to flip a table.

What we cover:

• Why showing up in person hits completely different and how four days in Florida generated more strategic clarity than months of Zoom calls
• The AI use cases that actually impressed them (and why most AI content is a race to the bottom)
• What Gaetano DiNardi and Jess Cook taught them about content, programmatic SEO, and why volume without expertise is killing small companies
• The Mojo PMM demo that made them rethink product marketing enablement entirely
• Why attribution is still the default answer to "how do you measure marketing" and why that's a problem
• The ex-Amazon CMO who said marketing doesn't need to do more, it needs to stop leaking revenue (and what that means in practice)
• The light bulb moment about what Passetto customers actually need help with (hint: it's not just the analytics)
• Their live appearance on the Notorious B2B show and some light beef that turned into a fun conversation

Raw, unfiltered, and recorded before Carolyn had to catch her flight.

🔗 RESOURCES:

🎥 Want to see how we approach GTM measurement? Watch our GTM Factory Framework on YouTube.

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This episode is powered by Passetto. If your pipeline dashboards aren't giving you straight answers, you're in good company. Most GTM teams simply don't have the visibility to understand what's truly driving pipeline and revenue, what's slowing them down, or where to focus next.