Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.
In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories.
Tune into this episode to also hear how to successfully cut through the noise of chaotic media cycles and why Kelsey feels the title CGO better encompasses the role of a marketer in Web3.
To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.
Proof-of-PR Season 2 Episode 7: The Defiant Founder and CEO Camila Russo On Trailblazing DeFi Reporting
Proof-of-PR Season 2 Episode 6: Crypto Beyond Bloomberg: From Traditional Reporting To Decential Media With Matt Leising
Proof-of-PR Season 2 Episode 5: DL News Asia Correspondent Callan Quinn on Key Differences in APAC Reporting + Interviewing
Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling
Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow
Proof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + Resilience
Proof-of-PR Season 2 Episode 1: Blockworks Opinion Editor on the Key Ingredients to a Strong Op-Ed + How She Sources Content
Proof-of-PR Episode 10: Bitcoin Communications Powerhouse Aubrey Strobel On The Art of Social Strategies
Proof-of-PR Episode 9: Josh Hubberman on the Intersection of Culture and Blockchain
Proof-of-PR Episode 8: TechCrunch Reporter Jacquelyn Melinek on Autonomy in Journalism & the Symbiotic Relationship with PR
Proof-of-PR Episode 7: Joe Nakamoto on Covering Bitcoin Only at CoinTelegraph and BTC Adoption IRL
Proof-of-PR Episode 5: Cory Klippsten on Using PR and Twitter to Drive a Strong Media Presence
Proof-of-PR Episode 4: Isabel Foxen Duke on the Press Launch of Bitcoin Ordinals
Proof-of-PR Episode 3: Cam Thompson on How to Build Effective Reporter Relationships in the Space
Proof-of-PR Episode 2: Hailey Lennon on Building Twitter Influence in Bitcoin & Web3
Proof-of-PR Episode 1: Abram Smith on How to Effectively Navigate a Crypto PR Crisis
Episode 311: Mina Co-Founders on Changing Power Dynamics on the Web
Episode 310: Tram Vo on Green Cities and the Future of Transportation
Episode 309: Regulatory Tensions and Forecasts with Carol Van Cleef
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