Ad Yack: Season 6, Episode 2: Theron Cook

Welcome back, AdYakers, to Episode 2 of Season 6!

Today’s guest is more than an artist—he’s a living manifesto for perseverance and creative transformation. Theron Cook is an award-winning muralist and brand strategist with over 17 years of experience bringing art into public spaces, businesses, and community spirit. He founded Don’t Quit Omniversity and the TCA Don’t Quit Foundation, driven by a mission to serve, inspire, educate, and empower both creative students and business owners.

His work isn’t just about aesthetics—it’s about resilience, story, and bringing people together through visual communication.

In this episode, we talk about the elusive state of flow—that moment when creativity, time, and purpose align. We explore what it means to use design not just as a tool, but as a way to heal, uplift, and connect. And yes, we dig into the belief that art is everything—a philosophy Theron lives through every mural, workshop, and foundation effort.

This conversation was a profound one, as Theron shares incredible stories about his life, his family, and his work in the community.

So settle in—today’s episode is about art, resilience, transformation, and the power to never quit, even when life tries to hold you down.

Here is my AdYack with Theron Cook.