#236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks

If you’ve ever thought:

• “I love coaching… but my business feels all over the place”
• “I have so many tools, but I don’t know how to package them”
• “I’m doing a lot… and still not getting clients”

This episode is for you.

In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:

• who they’re meant to serve (without spiraling)
• how to merge their skills, story, and experience into one clear offer
• how to market in a way that feels grounded instead of exhausting
• why confidence grows when you have a real plan

You’ll hear what it looks like when coaches go from scattered to clear, from overthinking to taking action, and from hiding to actually being seen.

This isn’t about becoming louder or more “salesy.”
 It’s about clarity, support, and building a business that actually fits you.

In this episode, we cover:

• The internal shift coaches don’t expect when they do this work
• Why having more tools isn’t the answer
• The “Who do I serve?” question that keeps coaches stuck
• How niche clarity shows up through the right questions
• The difference between having an idea and taking action
• Why introverted coaches thrive with simple, clear strategy
• What changes when fear turns into curiosity

🚪 Coaching Biz Builder is OPEN

If you’re ready to stop guessing and want support building your message, offer, and client-getting plan step by step, Coaching Biz Builder is open for a limited time.

This is my 8-week live cohort where we build:

• a clear message people recognize themselves in
• an offer that’s easy to say yes to
• one visibility path you can stick with
• a simple enrollment process that doesn’t feel awkward or salesy

➡️ Learn more and join here: http://coachingbizbuilder.com

Drop me a line and share your thoughts!

Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

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