051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti

"PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand." ~ Caitlin Copple

 

In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies.

With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach.

 

Here's what you can expect from this episode: 

• Discover effective public relations strategies for small businesses 
• Addressing the unique challenges faced by underrepresented entrepreneurs in the business world
• Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach
• Explore the benefits of integrating PR with your overall marketing strategy 
• Uncover the secrets of utilizing local media coverage to make a national impact

Remember we all need each other - life and work is better together.

 

Resources mentioned in this episode:

• Roadmap to a Million to Reach a Million People 
• Full Swing Public Relations - Website
• Full Swing Public Relations - Instagram
• Full Swing Public Relations - LinkedIn
• Caitlin Copple - LinkedIn
• Holly Conti - LinkedIn
• Freebies from Full Swing Public Relations
• The Widest Net Book by Pamela Slim

 

Connect with The Widest Net Podcast

If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

Connect with Pam directly on LinkedIn