#308: Your Mid-Year Farm Marketing Reset Part 2: Profitable Pricing and How to Get Your ”Year on a Wall”

Learn the Coaching Skill That Saved My Life: Watch HERE

This is Part 2 of your mid-year farm marketing reset — the halftime huddle that helps you finish 2026 profitable and finally pay yourself a farm-owner salary. To raise your prices without losing customers, audit your top three products, raise each by at least 20% so you're paying yourself a wage with 30% profit left over, and build real relationships through consistent marketing so customers prioritize your farm in their budget. Then Charlotte shows you how to get your next six months up on the wall and put your one day off a week back on the calendar — with the mindset skill underneath each move that actually makes it stick.

In this episode:

- The pricing audit almost no one wants to do — and the three-step version you can run on your top products today

- Why raising prices is a self-worth issue before it's a math issue, and how to raise them "cleanly" (no apologizing, no over-explaining)

- The "20% rule": why raising prices by a few cents at a time keeps you broke

- How to get your back half of the year on one wall calendar so you stop reacting and start deciding — and how to honor your future self enough to follow it

- Move six, the most important of all: putting your weekly day off back on the calendar, and why rested farmers make more money than farmers who work seven days a week

- A quick three-number gut check to tell you exactly where to focus next

You'll also hear how Hannah raised her chicken prices 70% without losing a single customer, how Annie raised her floral subscription 25% and made $30,000 more without growing another flower, and how one meat farmer sold ribeyes at $41.50 a pound to customers who didn't even question it.

A few lines worth replaying:

- "Pricing is not a math problem. If it were, you'd already have raised your prices."

- "You're worthy of a day off just because you exist — not because you earned it."

- "Your numbers aren't a report card. They're a flashlight."

Resources & next steps:

- Start with Part 1 (Episode 307) if you haven't done moves one through three.

- Free: get Charlotte's masterclass on the foundational coaching skill she teaches — and join the Profitable Mindset Academy wait list — at charlottemsmith.com/coach

- Learn more about The Profitable Farmer

- Follow the show and leave a review — it helps more farmers build a profitable, sustainable farm