Why Rule-Based Marketing Is Breaking

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

 

For Further Reading:

Konrad Feldman on AI Trends: https://marketech-apac.com/expert-up-close-quantcast-ceo-konrad-feldman-on-ai-trends-and-how-marketers-can-leverage-them-for-success/

Why the CEO of Quantcast is Betting on Personalized AI: https://bigthink.com/business/how-ai-will-impact-marketing/

More about Konrad: https://www.linkedin.com/in/konrad-feldman-555132/

 

Listen on your favorite podcast app: https://pod.link/1715735755