The 4 Numbers You Must Know Before Your 2026 Law Firm Planning

If you’re planning for 2026 without knowing your numbers, you’re not planning, you’re guessing.

In this solo episode, Brian breaks down the 4 numbers every law firm owner must know before heading into annual planning:

• Average case value (including your zeros and how to handle those big outliers)
• Cost to acquire a new client (and why messy QuickBooks are silently killing your clarity)
• Total owner compensation (the real “am I winning?” number, not just revenue)
• Wanted lead to client conversion rate (the lowest-hanging fruit in your firm)

If you’ve ever thought:
 “I sign everyone I want to sign,”
 “I’m spending ‘about right’ on marketing,” or
 “I’m making okay money, but it doesn’t feel worth the stress…”

…then this episode is your wake-up call.

Brian walks you through how to use these four metrics to:

• Build a firm you actually like showing up to on Mondays
• Stay in the game long enough to build real wealth
• Stop burning cash on marketing that doesn’t convert
• Decide if you’re truly better off as an owner, or just self-employed and exhausted

No fluff. No guru talk. Just a practical, numbers-driven framework so you can walk into your 2026 planning retreat with confidence instead of vibes.

Hit play, grab a notebook, and start measuring what actually matters.

Bonus:
Want to steal notes from the latest Great Legal Marketing (GLM) Summit? Get them for free at: glmsummitnotes.com

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn