Chauniqua Major-Louis, who goes by Major, never really liked the name of her popcorn business, Major's Project Pop.
“For the longest time, I wanted to change the name of the brand because I thought what is a Project Pop, like what is any of that mean? I just created it one day just (because) I needed to come up with a name, so I invented that,” Major said.
It wasn’t until later it occurred to her that Major's Project Pop could mean a lot more than popcorn.
“In 2020, I was so tired, and I was just getting home from popping around 2 or 3 o’clock in the morning and I had to get up and go do something,” Major said. “And this idea came to mind when I was thinking about POP.”
She realized in that haze of exhaustion that POP could be an acronym, bringing deeper meaning to her brand.
“It means people over profits, but it also means purpose over profits,” Major said. “And what that looks like is we advocate for people before sales and money.”
Major said part of the way she realizes those ideals in the business is by using the highest quality ingredients for her vegan, organic, non-GMO popcorn.
The quality of the snacks Major produces has always been her top priority. She wanted to make a product she would feel comfortable feeding to her own family, specifically her nieces and nephews.
In the latest episode of Florida Foodie, Major discusses how a Christmas gift prompted her to start Major's Project Pop and how she was able to grow the business by winning a limbo contest. She also talks about her favorite flavors and how Major's Project Pop helps to support Central Florida nonprofits.
Please follow our Florida Foodie hosts on social media. You can find Candace Campos on Twitter and Facebook. Lisa Bell is also on Facebook and Twitter and you can check out her children’s book, “Norman the Watchful Gnome.”
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