Designing Role-Based Learning For Transportation Sales And Marketing with Don Friddell

Want professional growth that actually sticks? We walk through how TMSA is replacing generic programming with focused tracks for company leaders, sales leaders, marketing leaders, sales practitioners, and marketing practitioners, so every session maps to real work and real outcomes. Don Friddell, TMSA’s president-elect, joins Jennifer Karpus-Romain to unpack why agility beats tradition in a market shaped by AI, rate swings, nearshoring, and lean teams.

You’ll hear how we’re turning long, hard-to-rewatch recordings into crisp, role-specific takeaways with optional full sessions, plus how cohort-based conference paths make it easier to meet peers who solve the same problems you do. We dig into practical examples, like turning freight fraud from a headline into sales conversations, marketing content, and differentiation. We also address search fatigue head-on with curated learning paths, so a junior marketer can see the steps to director, and a sales VP can zero in on enablement, forecasting, and social selling that moves the number.

Cross-functional networking remains a core strength. Tracks give you a home base, while mainstage content and open mixers keep the sales-marketing feedback loop strong. Volunteering takes it further, offering hands-on leadership experience you can’t always get in a one-person team. Expect more measurable value, clearer outcomes, and smart use of AI and digital tools to make TMSA a daily habit—not just a conference you forget by Monday.

Ready to see the new tracks in action and plan your next career step? Subscribe, share this episode with your team, and register for ELEVATE in Denver at events.tmsatoday.org. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.