10/23/2025 Multifamily Matters, Ep. #403 ”BEST OF MULTIFAMILY MATTERS: MULTIFAMILY SALES SKILLS & COACHING MINDSET”

A conversation with a longtime multifamily industry veteran, a multifamily sales professional, and an industry consultant, the fabulous Katherine Maestas... discussing the training gap that teaches paperwork over persuasion, why leasing agents must think like salespeople, how managers shift from task oversight to true coaching, and the path to redesign training that lifts team performance and property results..